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This would be helpful for several very good reasons. First, it would allow knowledgeable dealers serve a geographical area, and protect the dealers from cost undercutting by discount websites.
You bring up some very good points. I know that Mindplace monitors their dealers activities and if a dealer acts outside of the dealership agreement, they can lose their dealership.
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Secondly, it would create a sales force for light and sound machines to more effectively market to the general public about the entertainment and personal well-being that light and sound machines can, and in my opinion, do generate. It is a unique experience. With the proper education of the consumer, only possible with a protected dealer network, the technological phenomenon of light and sound entrainment can be marketed to and reach a mainstream mass audience.
I agree with what you are saying. Now, I'm curious - you bring these points up for a reason and I'm wondering what is it that inspired you to write this post?